9 WordPress SEO Tips to Increase Search Engine Ranking

SEO Tips 2019 To Improve Search Engine Optimization

Step 1. Add Your Site to Google Search Console

Using Google Search Console will show you how your site is currently performing in the search engines, and alert you to any sitewide errors. To add your site to Google Search Console first navigate to this page and sign up with your Google account. Next, click on the ‘Add A Property’ button and enter your website’s URL. Click ‘Add’, and you’ll be taken to a screen where you’ll need to verify the ownership of your site. There are multiple methods you can use to verify your site, but the easiest is selecting Alternate methods, then choosing HTML tag. Copy this code, then navigate to your WordPress dashboard. To add this code to our header we’re going to utilize a plugin. Navigate to Plugins › Add New, then search for ‘Insert Headers and Footers‘. Install and activate the plugin shown in the picture above. Next, open up the plugin by going to Settings › Insert Headers and Footers. Now paste the code into the box that’s labeled Header, and click ‘Save’. Finally, navigate back to Google Webmaster Tools and click the Verify button.

Step 2. Install a WordPress SEO Plugin

WordPress already has some pretty solid built-in SEO features. But, you can take your optimization to the next level by using an SEO plugin. The best SEO plugin on the market is Yoast SEO, in fact, it’s what we use here at Hostinger. With this plugin, you can perfectly optimize each page and post for your chosen keyword. It also has built-in analysis based on the latest algorithm updates. You can even generate an XML sitemap, and add schema markup to your site. To setup Yoast navigate to your WordPress dashboard and select Plugins › Add New. In the search bar type in ‘Yoast SEO’ and click ‘Install Now’ on the plugin that looks like the one below. Finally, click ‘Activate’ once it pops up. The plugin is now running on your site, and you can access it by clicking on the SEO icon on the left-hand menu. You may also check our in-depth guide on how to use Yoast SEO plugin to the maximum potential.

Step 3. Turn On Search Engine Visibility

navigate to Settings › Reading from within the WordPress dashboard. Scroll down and you’ll see a section called Search Engine Visibility. Make sure that you leave this box unchecked. Then click ‘Save Changes’.

Step 4. Adjust Permalink Structure

The cleanest and most search engine friendly URL structure is the “post name” setting. By switching to this setting you’ll also be able to include your post or page title, and even a keyword in your URL. To change this setting navigate to Settings › Permalinks. Under the ‘Common Settings’ section, select the option that says ‘Post name’. If you’re making this change late in the game, then you may need to redirect any old URLs. You can do this with a plugin like Change Permalink Helper. Just input your older URLs and they’ll forward to your updated URLs.

Step 5. Submit a Sitemap to Google

Sitemaps are used by the search engines to better crawl your website. Your site will still get crawled without a sitemap, but creating one allows you to report the data that you want the search engines to crawl. Navigate to SEO › General › Features. Then scroll down and enable ‘XML Sitemaps‘. Click the link that says ‘See XML sitemap’ and this will open your sitemap to ensure it’s actually created. Now we’ll submit that sitemap to Google. Go to your Google Search Console dashboard and click ‘Sitemaps’. In the right-hand corner, you’ll see an option to Add/Test Sitemap. Click that selection, insert the URL of your sitemap, and click ‘Submit’. Now Google will crawl your sitemap on a regular basis, which can help for speedy post indexing.

Step 6. Speed Up Your Website

Optimize Your Media

If you’re uploading images to your site, then these need to be properly optimized.
  1. Reduce the file size by running your images through a tool like TinyPNG.
  2. Resize your images before upload.
  3. Install an image optimization plugin like WP Smush.

Utilize a CDN

A CDN will help to speed up your site by storing versions of your site on servers across the globe. That way when a visitor lands on your site, they’ll get the version that’s closest to their physical location. For a reliable free solution, you can integrate your site with a CDN like Cloudflare. How to Setup CloudFlare CDN

Step 7. Have a Focus Keyword For Every Post

Even though the way we optimize for keywords has changed, they still play an important role in SEO. Whenever you’re writing a post on your site you should have a focus keyword for that specific post. Here are some best practices when optimizing for a chosen keyword:
  • Don’t overstuff the keyword into your post, only include when it’s natural.
  • Include your keyword in the first paragraph of your copy if possible.
  • Use your target keyword in your title and your subheadings.
  • Add your target keyword to your URL, and meta description.
Yoast SEO makes implementing the above tips easy. Whenever you’re writing a post input your target keyword into the tool. You’ll get an analysis of how well-optimized that post is for your chosen keyword.

Step 8. Optimize Your Site for Mobile

Google just announced that they’re starting to test their mobile-first index. This means that they’ll start to use the performance and functionality of your mobile pages to determine your rankings. So, if you aren’t utilizing an unresponsive theme, this is the best time to fix it up. But, beyond choosing a responsive theme you can check to see how your site currently performs across the mobile spectrum. To do this, open up Google’s mobile-friendliness test, and enter your site’s URL. This will give you a breakdown of how the mobile version of your site performs and offer some tips on how to improve it. Keyword:wordpress seo tutorial,how to improve seo on wordpress website,wordpress seo tips 2018,seo for wordpress 2018,wordpress seo setting,seo for free wordpress blog,yoast seo,how to seo wordpress website,wordpress seo tips 2019,Ultimate WordPress SEO Guide
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